As a student in Parsons SDM Program, I participate in an integrative studio where we meld together diverse academic and professional backgrounds to uncover innovative solutions to complex multidisciplinary projects.
This whitepaper report focuses on the evaluation and understanding of the crowdsourcing industry. We were fortunate enough to use Quirky as our case study. Through secondary research, user insights, and hands-on prototyping we developed an evaluation of strategic opportunities as well as possible threats that Quirky could perhaps face in the near future if changes are not made.
I was fully involved in this project leading a position in the workshop, prototype phase and being a member of the design and edit group that put together the White Paper Report that compiles all the quantitative and qualitative research, methodology implementation, suggestions, conclusions and the pitch deck presented to the company.
Link to full Whitepaper Report and Final Presentation slides.
