TOP PADDOCK
Top Paddock is the fifth venture for cafe owners Nathan Toleman, Diamond Rozakeas and Ben Clark, and currently their flagship venue. Located on Church St in Richmond, Melbourne, it is also the largest at 400sqm.
The cafe was purpose-built and the interior co-designed by architecture studio Six Degrees and the owners. It was important the brand identity reflect the atmosphere of the space, incorporating light, sophistication and open space. The overall identity also had to be approachable and attractive to their clientele, as the philosophy of Top Paddock is about using fresh, top quality and locally sourced produce with a focus on a unique and memorable experience that people want to come back to over and over again.
A simple, geometric logotype was developed to compliment the strong design elements of the cafe, and has been applied over various brand collateral including signage, a custom stamp for packaging, menu template, stationary, promotional printed material and business cards.
PHOTOGRAPHY | Tori Simson
CONNECT | toppaddockcafe.com - Instagram - Twitter
PRESS | Broadsheet
Top Paddock is the fifth venture for cafe owners Nathan Toleman, Diamond Rozakeas and Ben Clark, and currently their flagship venue. Located on Church St in Richmond, Melbourne, it is also the largest at 400sqm.
The cafe was purpose-built and the interior co-designed by architecture studio Six Degrees and the owners. It was important the brand identity reflect the atmosphere of the space, incorporating light, sophistication and open space. The overall identity also had to be approachable and attractive to their clientele, as the philosophy of Top Paddock is about using fresh, top quality and locally sourced produce with a focus on a unique and memorable experience that people want to come back to over and over again.
A simple, geometric logotype was developed to compliment the strong design elements of the cafe, and has been applied over various brand collateral including signage, a custom stamp for packaging, menu template, stationary, promotional printed material and business cards.
PHOTOGRAPHY | Tori Simson
CONNECT | toppaddockcafe.com - Instagram - Twitter
PRESS | Broadsheet
