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2K Games: Evolve Launch

CLIENT: 2K GAMES (2015)
 
For the first launch of 2K's newest title, Evolve, we decided to go a different route than the traditional gameplay or live action reenactment spot. 

We wanted to visualize the tension of the game—as the most intense game of hide and seek you can imagine. 
 
 
Music: "Ready or Not" performed by Scala and Kolacny Brothers.
 
:: SCREENSHOTS :: 
In addition to the live action trailer, we wrote and co-created this gameplay TV spot.
 
Here are a few posters we created as well. 
 

The homepage takeover created for IGN.
2K Games: Evolve Launch
Published:

2K Games: Evolve Launch

The integrated campaign we created for the launch of Evolve, the newest game title from 2K Games.

Published: