CLIENT: NORTHERN TRUST OPEN (2011)
Challenged with increasing attendance at the 2011 Northern Trust Open, L.A.'s premier PGA Tour event, we developed PLAY for L.A.
During the 18 days leading up to the tournament, we created 18 miniature golf challenges, each at a different L.A. landmark. At each event, we invited celebrities as well as the public to come out and try to sink a shot for charity.
PLAY for L.A. 2011 Case Study
:: SELECTS ::
"Backside Nine" @ Tony Hawk's Skate Park: Par 4
"The Masterpiece" @ MOCA: Par 75
"The Lineup" @ Pink's Hot Dogs: Par 3
"The Water Hazard" @ Santa Monica Beach: Par 3
Many of our other notable locations included: The Magic Castle, Grauman's Chinese Theatre, STAPLES Center, The Hollywood Sign, Bates Motel, and aboard the U.S.S. Ronald Reagan, to name a few.
You can watch all 18 Days here.
*Recognition: Young Guns Bronze Bullet
