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Trentino Alto Adige - Expo 2015 pavillon

Concept
Emphasize the brand Alto Adige as peak of the iceberg, starting with the the seven virtues capital of the territory of South Tyrol, and focusing on compelling ideas for different categories of visitors. From this general definition derive three specific objectives:
1) convey an image of Alto Adige astonishing and effective;
2) use the Expo to make contacts of excellence;
3) give more visibility and resonance to the reputation already acquired.



The project idea has as objective to attract visitors into the pavilion through elements that lead back to their own forms of Trentino Alto Adige.
Through an architectural reinterpretation of the 7 thematic strands interweaving with the peculiarities typical of the region it was decided to transfer these elements of identity in an exhibition model highly recognizable.
The mountains, rivers, forests, orchards, lakes are reinterpreted to compose a recognizable space that is able to accommodate and represent a glimpse of the region, catapulting the viewer within its particularities, incuriosendolo and inviting them to experience a direct.
Welcome desk
At the entrance of the pavilion, visitors will welcomed by a characteristic welcome desk consists of wood panels parallel juxtaposed create a sinuous game of shapes reminiscent of the typical Trentino mountains. This point of departure for the exhibition will host the patner that are taking place daily during Expo 2015 From the desk patner will get in touch with your visitors and display their products.
Eating Area
One of the main parts of the pavilion is equipped for light meals, you can arrange tasting events and tastings of local products. A large bar will host visitors in knowing the flavors of Trentino Alto Adige all the shade of an apple tree native. As in other areas it takes the same concept of exhibition furniture for the bar, the area will be equipped with oven, sink and refrigeration systems for the food. In support of the restoration will be dedicated part of the premises in the inner area.
Media space
The area audio / video allows you to further immerse the visitor in this virtual tour of the region, through video and audio playback the viewer / visitor will be welcomed in an area with seating and large touch screens.


Vertical display system
In support of the main display system located in the central area has been designed a system of infographics backlit inside of the wooden slats located in the rear wall. This part of the exposure may be un'allestimento permanent for a good part of the event. The visatotore will be intrigued to see the system information contained within the same structure of the pavilion, approaching can learn about the region retracing 7 themes proposed in the notice. You will be able to explore one of the issues even when it is not present within the main exposure. The structure may also be used to create a display system to show suspension for items and products from another point of view, or with horizontal supports will have the option to use the structure as a wall display.
Service areas
The local service within the building is divided into two parts to support the restaurant business and exposure. The first part will be dedicated to the storage activities of the display elements for the alternation of themes: brochures, exhibition modules, spare parts for construction, information material and so on. The second area will be devoted to the preparation and storage of food for use in the dining area.
Exhibition Area
From the welcome desk, visitors will be invited to participate in a course interrattivo to discover the products, landscapes, people, architecture, sustainability, technology and alpine everyday culture typical of Trentino Alto Adige. The modules that make up the interactive display system resume the materials and the forms determined from the concept, parallelepipeds composed of more blades of wood juxtaposed in parallel.
The exhibition modules are divided into 3 categories: modules with interactive panels with which the visitor can interact through touch screens and find information with an active participation, forms with information panels with infographics printed plexiglass backlit modules for the display where the user can be discovered with tactile, visual and olfactory characteristics of special local products. The whole system is distinguishing trait with high flexibility of movement to meet the needs of the exhibition patner premium, at any time, the modules can be relocated or reduced / increased in number, the modules have been designed with different heights to allow children and disabled people to enjoy the show.
Trentino Alto Adige - Expo 2015 pavillon
Published:

Trentino Alto Adige - Expo 2015 pavillon

Concept Emphasize the brand Alto Adige as peak of the iceberg, starting with the the seven virtues capital of the territory of South Tyrol, and f Read More

Published:

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