This campaign won me a Bronze Loerie Student award for the Category of Newspaper and Magazine Advertising and I was also a Pendoring Finalist in the student Category all in 2014.
The Challenge for this brief was to remind South Africans, that Scrabble is an educational and fun game for ALL to play, which lead me to the insight that Scrabble is a way to escape the social roles we play in society.
Due to everyone not being equal in society when it comes to social class, race and income this gave me a gap that with Scrabble everyone is equal and everyone has an equal chance of winning no matter what social role you play in society.
Check out this article on SA Creative Network about my Scrabble Campaign at the Loeries.
