I picked a brief where you had to advertise coffee to the ages of 16-24 years old. I wanted to keep the packaging fun yet simple and engaging to meet the specific target group. The bottle was required to heat up instantly and no technology was to be used to heat up the bottle. I came up with a pull can top on the bottom of the bottle, once you pull the tab the solution inside the bottle will react with the oxygen causing the bottle to heat up, a long neck has been used so your hands will not be near the warm bottle. I decided to use gradients to show the height of the landscape, I have done this because the coffee beans are harvested in highland areas. The bottle changes colour from blue to orange and red tones, once the bottle changes colour you are aware that it is ready to be drunk.