University of Leeds: Year 2
Brief: Set by YCN for the brand Syfy UK to help them reach out to Sci-fi lovers and show they share the same passion as their viewers and target audience.
I really enjoyed working on this brief as it allowed me to play around and really look into what the genre is. I decided to look at the icons of Sci-fi (as we weren't allowed to use shows from Syfy) and place them in everyday situations. This helped to merge fantasy and reality as many of the fans imagine living in the world of their heroes but I wanted to twist the idea and have their heroes in our world.
This campaign is meant to humourous and create a better relationship with the fans.
The tagline "This is our reality" suggests that Syfy share a mutual feeling about the genre and that Sci-Fi is also their escapism.
Spock on the underground
Spock on the London Undergound
Darth Vader out for a meal with friends.
Darth Vader out for a meal with friends
Dracula Working as a cashier in a supermarket.
Dracula working as a Cashier in a Supermarket
Alien on a local bus route.
Alien on a local bus route
Frozen Han Solo (Harrison Ford) as a metallic fridge door.
Frozen Han Solo (Harrison Ford) as a metalic fridge door
This tv sting for Syfy UK shows the process someone goes through when imagining that their heroes are with them in the real world. In this case a man with a short fringe mentally changes to Spock from Star Trek because of the slight resembleance.
This tv sting for Syfy UK shows the process someone goes through when imagining that their heroes are with them in the real world. In this case a man with a short fringe mentally changes to Spock from Star Trek because of the slight resembleance.
The Twitter campaign helps Syfy UK actually connect with their fans and allow them to talk about expericences related to the Our Reality campaign. This encourages humour and also spreads the campaign with retweets and word of mouth.
The Twitter campaign helps Syfy UK actually connect with their fans and allow them to talk about expericences related to the Our Reality campaign. This encourages humour and also spreads the campaign with retweets and word of mouth.
