Wonderland

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Project Scope: Wonderland is an interactive retail store and destination spot for children, located in the Galleria Mall in St. Louis, Missouri. The underlying concept of the design is a labyrinth; in correlation with the maze of exploits encountered by Alice in her adventure in Wonderland. The intended effect was to capture the essence of the curious and imaginative; the sensation of "spiraling down a rabbit hole."

Bubble Diagram

Proposal of adjacencies between different sections of the store; suggested interactions and layout to support safety and security concerns.

Design Obstacles:

- Issues regarding visibility, wayfinding and egress in design of a labyrinth

- Safety issues associated with a range of young clients

- Establishment of five activity areas with various concepts- art, discovery, music, pretend and technology

Wonderland Floor Plan

Design Solutions:

- Utilization of walls of different heights, graphic navigational tools and signage and clearly marked egress paths

- Compliance with building codes and ADA standards, plus additional precautionary measures to meet the safety needs of children

- Activity areas are separate, but located according to similarity in the age of the client/ user base

Rendered Wonderland Floor Plan

Wonderland Reflected Ceiling Plan

Custom Children's Play Structure

Working drawing of a multiple-story children's play structure conceptualized as an elaborate treehouse fort to function as part of the "pretend" area of the store. The structure was designed to meet both standards of safety and building codes.