For this project invented my own snowboarding company based in Denver, Colorado. Pow has been around for a little over 90 years. They started off as a small, family owned, ski shop located and they are now in the process of transitioning into a US wide snowboard distributer, with 2,000 employees. You can find their boards and equipment in stores such as Dick's Sporting Goods and Zumiez.

 

They would  like to achieve an increase in snowboard availability and interest for all genders and ages. They believe in staying active all throughout the seasons and they want to create more of a family friendly experience.

What sets them apart from their competition is that they’re a family owned company and they would like to push a more family friendly style. They are interested in a sleek, modern design, rather than the grungy stylistic trend.

 

The main story that Pow would like to tell is that they would like to keep people moving and keep their energy up in the cold wintry months. They want you to find what board best suits you and your personality. Pow also cares about the environment and uses all green materials for their equipment and advertisements.