For this project I created my own local farm named Freander Farms. Their products consist of grass fed beef, pasture raised chicken and pork, as well as organic marinades and wines to pair with each meat.

 

What's special about the farm is that they raise their animals humanely, they are fed what they were meant to eat, they aren't given any hormones or antibiotics, and they are free to roam around the farm's pasture.

 

The target audience would be people who are looking to eat healthy and who are worried about where their meat might be coming from at the average grocery store.

 

The meat, marinade, and wine pairings will be sold at organic, natural food stores like Trader Joe's, Lori's Natural Foods, and in Wegman's organic section.