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    Night Walk in Marseille is the first ever Google Street View, by night, combining the power of storytelling with the genius of Google.
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Night Walk in Marseille
Member Company: Media Monks
Member Website: www.mediamonks.com
PROJECT DESCRIPTION
 
Night Walk in Marseille is the first-ever Google Street View, by night, combining the power of storytelling with the genius of Google. For this project, Media Monks teamed up with 72andSunny Amsterdam to cram three kilometers of urban nightlife into an immersive, pocket-sized experience. Embodying the first-ever Google Street View, by night, the experience lets people stroll through the streets and back alleys of Cours Julien. During this nocturnal tour around the city’s best-kept secrets, tap into Google’s genius to learn more about Marseille and its nighttime neighborhood.
 
Night Walk in Marseille hit a homerun during its first inning. Next to many ABCs (‘awesomes’, ‘beautifuls’ and ‘cools’), users were quick to call the experience “franchement incroyable,” “meravigliosa,” and “ale epickie!” The project generated 40+ million impressions and was praised by the likes of The Verge, Mashable and Buzzfeed.
This Showcase was originally featured on The SoDA Report (Vol.2 2014). Click here to download the full report or visit SoDA's website.