Camel: 100 years NY

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Camel: 100 Years NY

Credits: Storytelling, Editing, some Color Gradings and Audio Design.

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The Project:

This video was created for the 100th anniversary of Camel and my participation in the project was as Postproducer. The main challenge was to showcase the art projects while maintaining an interesting and dynamic pace. Also, it was important for the brand to create an underground feeling and visual style.

Storytelling Structure:

Opening: To create an underground atmosphere, the video goes in a journey through the streets of New York into a remote area where urban art predominates and Camel Sound is being prepared.

Hook: This moment serves as a bridge, showing the artists getting ready to face the still blank canvases.

Middle Point: This section contains the core content of the project, showing the execution of the art pieces interleaved with some conceptual shots in order to enrich the narrative and establish a visual rhythm.

Resolution: Finally, the art pieces have been completed and the Camel Sound is ready, showing a shot of a group of young people entering a hidden alley and starting the great celebration for the 100 years of Camel.