Brief:
The Center for Regulation of Transport by Hire had launched the “AbuDhabi Taxi” App, which is a user friendly application that offers convenience to BOOK a taxi in Abu Dhabi & Al Ain region of UAE from any current location, determined by the phone GPS in less than 10 mins.
Insight:
is to come up with a get in touch marketing campaign to increase Abu Dhabi residents awareness about this App and TransAD call center
Solution:
Dramatize the locate
