Brief:
Bihar is a CICPA initiative that ensures people are aware of marine safety rules and regulations
in the UAE in order to make sure people can use and enjoy the waters of the UAE safely.
The campaign targets all sea goers in the UAE, whether they are using the sea for leisure, fishing or trade.
Insight:
To promote the 996 marine emergency number and encourage individuals to report the occurrence or suspicion of any incident, or to enquire about information related to safe sailing within the UAE waters.
To raise awareness amongst various age groups (including citizens and visitors to the UAE) about the importance of taking sea safety measures before sailing, regardless of the type of vessel used.
Solution:
Dramatise the fear facts in the sea
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Poster
Itihad inflight magazine
