Concept stage design and development for Val D'Europe. The branding and theming is based around 'Steampunk' and innovation, exploration and the future. Referencing the past with a moder twist,mixing old and new concepts for surprising and engaging environments.
Promenade elevations of store setting out, column treatments
Interior concepts viuals showing floating robotic animals, architectural lighting 'flowers' that open at dusk to reveal the illumination. Visitors can see how things work, engaging them to find where they are through inteaction with digital periscopes and telescopes. The environment mixes bronze, copper, black powder coated and steel finishes with aesthetic industrial and artistic aesthetic flourishes.