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The Spicery is an exploration in packaging design that combines personal history, branding, and language. The challenge involves design and production of a brand and packaging for a set of 3 herbs/spices that are used in a particular dish of the designer’s choosing. Furthermore, the overall must create an experience for the consumer similar to the memory that sparked the identity.
As a brand, The Spicery takes advantage of rustic and hand-drawn elements to convey a sense of history and authenticity. The final design is a two-panel carryout box that houses three glass shakers, a recipe, and an ingredients list. The overall style reflects the history of the dish and the memories surrounding it, while at the same time being conscious of the materials being used.
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A bit of history: Birria is a Mexican dish that originated in the state of Jalisco. Restaurants and street carts are known as birrierias and are most commonly found in Guadalajara, the capital of Jalisco. Birria plays a large role in the cultural identity of jalisciences and tapatíos (the people of Jalisco and Guadalajara, respectively).
