TAYLOR SUPPLY | PRINT COLLATERAL
Farewell has collaborated with founder Christophe Hascoat across several seasons to create marketing materials and imagery for his menswear line Taylor Supply Co.
For the first season, Farewell partnered with photographer Dominic Neitz to produce an in-studio photo shoot that highlighted the key details of the brand’s signature ‘Heirloom Outerwear’. The photography was then featured in an intuitive geometric poster that folds up to double as a publicity mailer.
The second season paid homage to the lineage of dock workers. Farewell art directed and produced a photo shoot in the historic shipping port of Red Hook, New York. The photos were used on series of individual cards that were packaged together as a marketing kit.
