STATE | BRANDING
STATE Management is a new modeling and talent agency based in New York City. Spearheaded by fashion industry veteran, Rene Gonzalez, STATE’s vision is to offer an alternative to traditional model management through a focus on personality and depth of character.
Working with STATE from the early stages of naming and conceptualization, through to their launch during the S/S16 New York Fashion Week, FAREWELL sought to develop a comprehensive branding system that encapsulates the strength and elegance of the agency’s talents. A predominantly dark palette accented with touches of gold creates an assertive yet graceful and refined identity. The brand package consisted of logo design, business cards, event invite, packaging and STATE’s S/S16 show package, as well as social media curation and web design.