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Wendy's #EarnedIt Campaign

To launch the return of Wendy's Bacon Portobella Melt, my team wanted to prove that even the little accomplishments throughout the day deserve huge rewards. That's why we took to Twitter with a promoted trend day, and turned the usual mundane tweets people post into something epic – with a little help from the voice of Honest Trailers.
We then spent the day replying to more than a hundred tweets.
Below are some samples of how we made them epic with the Honest Trailers voice.
Taking things a step further, we turned two mundane tweets into full-on action movies, riddled with action movie tropes and Micahel Bay spinning camera moves.
Wendy's #EarnedIt Campaign
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Wendy's #EarnedIt Campaign

Digital campaign for Wendy's Bacon Portobella Melt, out to prove even the smallest accomplishment is enough to earn a huge reward. Art Director Read More

Published: