SHU L.A.C.E.S. Is a service organization at Sacred Heart University that began in 2012. The name stands for SHU-Leading Active Communities through Exercise. The colors are taken from Sacred Heart's school colors, as is the typeface for "SHU." The type for "LACES" is custom.
The program has several objectives: a) to work with an under-served community, b) to work with an under-served population, and c) to place undergraduate exercise science students in field-based locations to put their classroom knowledge into real-world practice.
SHU plays on the pun "shoe" and the motion of the image also ties into the organizations mission of activity.