Probelm:
The NSL wanted to create the brand identity for their organisation, to enable their target market to recognise their services, to ensure credibility. The logo should illustrate the nature of the business. A menu should also be desiged to inform the target market of the prices and the tobacco flavours available for each venue.
Solution:
The logo has been designed in accordance to the guidelines given, providing a modern, unique look, which illutsrates the nature of the business loud and clear. The menu has also been designed according to the specifications given, with every venue having its own branded menu.
