Problem:
NP in Jordan wanted to develop his brand identity as a freelancer to enable his target market to recognise his work and differentiate him self from the rest of the competition. The logo has to be simple but effective in order to illustrate the nature of the business to the target market.
Solution:
The logo has been designed in accordance to the guidelines given, providing a modern, unique look, which illutsrates the nature of the business loud and clear. The letters N.P have been merged together to create a uniqe symbol to represent the name of the business, which has been embeded into the lens of an illutrsation of a digital camera.
