RUHI Habitats and Ventures were all about creating personalised spaces, that do not limit but open up infinite possibilities.
For them we created a brand identity where the form reflected
their intent. Deep, free and yet changing, the language became
the foundation to evolve the business
For them we created a brand identity where the form reflected
their intent. Deep, free and yet changing, the language became
the foundation to evolve the business
As the brand identity designer, we perceived, developing spaces for humans is an integrated process. It’s not enclosed with the ideas of a limited few. Infinite possibilities and constant changes become an integral part of the evolving process before the habitat becomes a home.
This was also the value system that RUHI thrived on during its inception in 2016. Over time, RUHI was not only going to build human habitats but also be a link to take care of 360-degree solutions for structures that require engineering, design, and building. It emerged into a venture is based upon Engineering, Procurement, and Construction.
With this futuristic point of view, the tagline HABITATS AND VENTURES evolved.
The constant evolution and deep-rooted experiences of the founders gave the logo its story, shape, and form. A font-face bold yet not very intimidating became the foundation. The stroke of the R was deliberately extended to represent depth. Free flow of air and light, the two most important factors of any space kept us from using a tight and closed font.
The 4 small circles placed on the top right, are a symbol of constant change and evolution. These were then used as an extension of the visual language to create interesting aspects of the business.
The 4 small circles placed on the top right, are a symbol of constant change and evolution. These were then used as an extension of the visual language to create interesting aspects of the business.
BRAND COMMUNICATION:
We may not promise all the pomp and dazzle ... but we humbly believe in developing spaces with faith and trust. The conviction of our patrons have so far become our priority and we wish to build on this.
We may not promise all the pomp and dazzle ... but we humbly believe in developing spaces with faith and trust. The conviction of our patrons have so far become our priority and we wish to build on this.
THANKS FOR WATCHING
