Brand Identity developed for the promotion of tourism in Nainital, a humble hill station in the heart of Uttaranchal, India. The main highlight of this logo was to create a holistic image for Nainital showcasing the main tourists attractions particularly in the season of autumn. The subordinate illustrations support the logo unit to throw light on the interesting aspects of the hill station with respect to culture and lifestyle.
Known well for its Lake activities and wildlife at Jim Corbett National Park, other tourist attractions get camouflaged in the bid. Nainital Next is just one such promotion to help traveller’s understand and explore the rich and varied flora and fauna along with a strong hold on the local lifestyle and culture. The logo and collaterals thus aim to tell the story of Nainital in a different fashion.