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    How do you communicate a vibrant, youthful image for a leading Arts College in Singapore with content and a user path that is dedicated to helpin… Read More
    How do you communicate a vibrant, youthful image for a leading Arts College in Singapore with content and a user path that is dedicated to helping them find the right course of study? We did this methodically, by first conducting a series of workshops to identify the needs, use cases and expectations of the various stakeholders. Starting with prospective students, to the existing student body, to the Heads of Departments and Administrators at NAFA. That was followed by intense site re-architecturing and aggregating course information to chart out the most intuitive pathways for Students to find what they were looking for, and apply for their desired course of study. The visual design is clean, fresh and youthful. The content strategy includes integrated social media feeds so that current students get to participate by sharing content on the website, as well as videos and other visual content to bring the arts college to live to prospective and existing students. Read Less
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