client : Syntrend Creative Park Co.
year : 2014.12
creative field : media facade design

專案為三創生活園區既有之媒體立面設計多媒體內容．

This project is a media facade design of Syntrend building.

三創生活園區，三創指的是「創意、創新、創業」，具體提供的服務包括購買、學習、動手創造、分享。換言之，三創不只是另一個數位商品商場，而是數位文化的交流平台，極富創客，自造者（maker）的色彩．三創好比是個有機體，最小的單位就是來此交流的每個人，不同的個體在此匯流，形成一個不斷變化成長的有機生命體．

It's brand name "Syntrend" in Chinese means creativity , innovation and startup. It offers services including the purchase of digital products , skill learning , hands-on making and regular seminars . In other words Syntrend is not only a digital product shopping mall but also a platform opened to makers to share digital culture. Syntrend is more like a organic creature changing and growing all the time. And the "cell" of this organic creature is those individuals who come , share and grow with Syntrend.

為展現三創園區獨特的品牌定位，以及針對媒體立面的媒材特殊性，屏棄了以往設計師可完全掌控設計過程的“傳統”動態圖像設計（例如任何由After Effect製作的動態影像），改以直接呈現演算法（algorithm）美學做表現．

在眾多演算法中，選擇“擴散反應模式”（reaction-diffusion pattern）為演算法之基礎．原因一是擴散反應模式最早是由亞倫圖靈(Alan Turing)提出理論，而圖靈為電腦科學之父，擴散反應模式另一個普遍的名稱即為“圖靈模式”（Turing Pattern），讓作品多一道與歷史連結的層次．

To design the media content which matches this unique brand characteristic needs a different approach. To fit the special spec of LED light stripes , the gap between each stripe is 2.5 meters in height, we abandoned traditional motion graphic design which designers control almost everything. We chose to let algorithm speaks for itself.

Among different types of algorithm we chose a reaction-diffusion pattern. One reason is that reaction-diffusion pattern was founded by Alan Turing who was considered the father of computer science. Turing Pattern is the more common name of reaction-diffusion system. It also brings a historical depth to the work.

原因之二是Turing Patter演算的是自然界有機體單位與單位的互動方式，例如：生命最小單位：細胞，藉由細胞與細胞彼此的擴張與擠壓，逐漸生成各種常見於自然界的pattern．因為Turing Pattern演算法模擬的是自然界運作的法則，因此各式仿佛有自主意志生長出來的圖騰，很容易聯想到各種自然界的生物的外皮，例如珊瑚與斑馬．

Turing pattern starts from dots which I consider as cells , the smallest unit of any life form , then grows and transforms into abstract image pattern. Those patterns can easily be associated to the skin  of living creatures for example coral fish and zebras.  Simply because that's how nature creates itself.

為了更強化有機體的概念，將媒體立面（media facade）視為是生物的皮膚，具有反應周遭環境狀態的智慧，能依環境變化改變有機外貌．自然界具此特性智慧的生物，如變色龍與章魚．

To enhance the concept of Syntrend as an organic creature we considered media facade as the skin of a creature. It has intelligence to reflect the environment like a chameleon or octopus.

選定天氣作為建築“皮膚”的反應資訊，因為天氣是人的皮膚可以直接感受到的環境因子．藉由網路撈取天氣資訊，將晴，雨，風向與強度，氣溫高低加入演算的變化條件．晴天時生長方向為中央向四周擴散，雨天則會由上往下流動，風速影響圖騰運動的速度，氣溫高低則反映在色彩變化，高溫表現出來的是冷色調，低溫則反映為暖色調，意即在天冷時看到溫暖的意像，天氣炎熱時則有涼爽的視覺效果．

We chose weather information as interactive conditions. Through extracting weather API from internet we apply algorithm conditions included temperature and precipitation to the appearance of media facade. For example on rainy days the pattern starts to grow from the top and goes down like water . When the temperature is high the color of pattern will be in cold color tone which makes people feel cool.  When the temperature is low the pattern will be in warm color tone so people feel warm.

 

不同於一般LED螢幕，三創媒體立面是由36條橫向全彩燈條構成，尺度極大．燈條間的垂直間距就是一層樓的高度（約2.6米）．因此，我們應該以”介於燈光設計與動畫設計之間“來看到此專案的媒體設計．如果以動畫設計的觀點出發，絕大多數的動畫呈現在立面上將無法被辨識．反之，若以燈光設計觀點來看，燈條能做的解析度又比燈光設計高．因此“介於中間”是最佳的詮釋角度．

 

Unlike ordinary outdoor LED screen this media facade is built with 36 horizonal light stripes on a massive scale. The gap between two light stripes is the floor height of this building (around 2.6 meters) . We considered it as a material between light and animation design. Because the resolution is not enought to make detailed animation but better than light design. So so think the deisgn "between" is the best view point.