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    Promotional handout for Mercury Racing.
Mercury Racing Passport
Mercury Racing, the leader in high-performance boat engines, came to us for ideas on how to promote the decidedly unsexy fuel recalibration of their motors. Since lower-octane fuel is much more widely available, the selling point became exploration and adventure, delivered in the form of a fun, informational, and pocket-sized passport to hand out at boat shows. I created this piece while working at GS Design.