Park Bank Bigwig Campaign
Park Bank is Madison's oldest community bank, but their fearlessness in advertising made them one of my all-time favorite clients. This campaign was geared toward small business owners with the simple message that “no matter how small your business, Park Bank will make you feel like a Bigwig.” Elements included banner ads, a how-to-be-a-Bigwig microsite, and a plush Bigwig kit, complete with monocle, jeweled ring, cigar, and Monopoly guy mustache. Completed at Knupp & Watson with Elizabeth Jones, writer.
