Somuchmore offers access to Holistic Lifestyle classes around you in your city, ranging between Yoga, Pilates, Meditation, Martial Arts, Breathing and more. The service is complemented with curated lifestyle and informational content in addition to a local community of fellow holistic practicioners. I co-founded the company, raised a seed round with my partner and managed and ran the product: conceptualization, user & topic research, information architecure and taxonomy, interaction design, usability, and setting up both agile and workflow processes.  

Detailed samples of the UX/Product work may not be shown, but of course I can personally discuss the thinking process, the UX work and the design in addition to explored and potential concepts and products. The project was shaped by extensive user research (interviews, focus groups, persona development, user journeys..) and frequent usability testing with rapid iterations.

This project has taught me a lot, especially in terms of product management, startup reality, e-commerce and sales. 

Role: 

- Co-founder focusing on Product, UX and user-centered design 

- Product Strategy & Management
- User Research

- User testing
- Market Research
- Information Architecture
- Interaction Design
- Wireframing & specification
- Overseeing the UI design
- Design Management  

- Hiring for & growing the Product/Design team 

Challenges: 
- How to digitalize a traditionally offline world 
- How to challenge the existing business models and leverage the Internet to create a better proposal

- Understanding peoples' diverse routines and preferences regarding practicing these activities and attending their classes

Methods:
- User interviews
- Surveys
- Persona creation
- User journey mapping
- Prototyping
- Guerilla user tests
- A/B tests