The Project was a freelance Project for a Fashion Store based in New Delhi India.
India Plays an Important role for textile & fashion industry amongst the fastest developing countries in the world. The Textile & manufacture industry is growing at a very fast pace where Fashion relates to culture of the country, and the country i.e. India, where the market has drastically changed to accept the colorful branding.
The Client, doesn't wanted his/her branding which signifies fashion, he/she wanted a different & unique kind of branding, which signifies their values, the colors, the young feeling. However, the potential target audience was new Generation, the Millennials, (from research & analysis: the Potential target audience is more into colorful world, they are used to watch different colors & things around them). This research & analysis was a break through in knowing consumers (Potential Target Audience) mindset and helped in developing a branding, which relates to the acceptance by potential target audience and the values presented by the client.
India Plays an Important role for textile & fashion industry amongst the fastest developing countries in the world. The Textile & manufacture industry is growing at a very fast pace where Fashion relates to culture of the country, and the country i.e. India, where the market has drastically changed to accept the colorful branding.
The Client, doesn't wanted his/her branding which signifies fashion, he/she wanted a different & unique kind of branding, which signifies their values, the colors, the young feeling. However, the potential target audience was new Generation, the Millennials, (from research & analysis: the Potential target audience is more into colorful world, they are used to watch different colors & things around them). This research & analysis was a break through in knowing consumers (Potential Target Audience) mindset and helped in developing a branding, which relates to the acceptance by potential target audience and the values presented by the client.
Visting card front
Visiting Card Back- The Appearence
The Carry Bag
Store Look & Feel
