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Creative Brief: A Guide for Creative Thinking Processes

The Book - Cover
Appearance- The Typography kept in mind to create a box, whereas, the negative space between letter "A" & below letter "V" creates a Artist Pencil to leave a impression of Creation. (Based on Sir Paul Rand's Theory of Positive & Negative Spacing), However, the word brief is written in different way to create a impression of real world creative brief's which are opposite of Creative in Reality.
The First Spread in Inverted Colors
Inside Spread - The Appeals of Visual Communication.
Inside Spread- One of the common Processes of Creative Thinking & a work from my portfolio.
 Second Print Production for Students
 
 
Full Edition Available for reading (URL mentioned in Description of the Project)
Creative Brief: A Guide for Creative Thinking Processes
Published:

Creative Brief: A Guide for Creative Thinking Processes

The Book is Based on Creative Thinking & It's process which can help an Art Director or a Visual Communicator to learn creativity for developing Read More

Published: