The Executive Works Website was a good opportunity to create a corporate yet personable site. Rosie Steeves is a very successful business motivational speaker. She wanted a ‘business-like’ Website but nothing too heavy or intimidating. In some sense she wanted it to reflect her personality – a challenge that was met mostly through the copy, Rosie’s image, and some videos from her speaking engagements. Bright, non-business colours helped lighten up the site without it starting to look too lightweight.