The Ontario Institute for Cancer Research (OICR) is an innovative translational research organization dedicated to research on the prevention, early detection, diagnosis and treatment of cancer. OICR was established in 2005 to create tangible health benefits for cancer patients worldwide as well as economic benefits for the people of Ontario.
Zync worked with OICR to develop a brand identity for the new corporate entity called Fight Against Cancer Innovation Trust (FACIT). First, we mapped out the key brand attributes, defined positioning and messaging using our proprietary Business Creative™ strategy. We developed the tagline, logo, sticky-note cube, as well as roll-out to corporate materials and web-related initiatives.
