BMW: ICS New Media
This interactive Point of Sale application is a unique sales and consulting tool for the
BMW Dealer. Main attraction is the interface that runs on a 40″ TFT screen.
Split up in 4 sections the visitor can explore together with the dealer the whole
BMW model range trough 360° 3D models, interactive movies and images from the
BMW sales literature. The system has been rolled out in 12 markets worldwide.
This interactive Point of Sale application is a unique sales and consulting tool for the
BMW Dealer. Main attraction is the interface that runs on a 40″ TFT screen.
Split up in 4 sections the visitor can explore together with the dealer the whole
BMW model range trough 360° 3D models, interactive movies and images from the
BMW sales literature. The system has been rolled out in 12 markets worldwide.
SCREEN CAPTURES
Awards:
New York Festivals 2004: Gold (Interactive)
International Automotive Advertising Awards (IAAA) 2005: Bronze
iF Industrie Forum Design Award 2005: Gold
Annual Multimedia Award 2005
International Automotive Advertising Awards (IAAA) 2006: Bronze
(Web Promotion / Event Interactive)
AutoVision OttoCar Award 2007: Silver (CD-ROM / DVD)
New York Festivals 2004: Gold (Interactive)
International Automotive Advertising Awards (IAAA) 2005: Bronze
iF Industrie Forum Design Award 2005: Gold
Annual Multimedia Award 2005
International Automotive Advertising Awards (IAAA) 2006: Bronze
(Web Promotion / Event Interactive)
AutoVision OttoCar Award 2007: Silver (CD-ROM / DVD)
Team:
Projectleader: Simone Ashoff
CD: Arne Habermann, Mike John Otto
AD: Christian Mies, Jochen Röhling
Flash: PAtrick de Jong
3D: RTT
Projectlaunch: 2003
