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The North Face : Fall 13 Brand

For Fall 2013, The North Face asked for visual consistency across the brand TV spot and their multiple initiatives. To accomplish this we used a structured type treatment and similar placement of the series marks, all of which are round and act as visual anchors to house the featured products.  
The North Face : Fall 13 Brand
Published:

The North Face : Fall 13 Brand

My role was to develop a consistent visual concept and language to tie each initiative together. I can only claim part of the TV spot as my own b Read More

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