For American Racing's 2015 brand campaign we wanted to create a design environment in which this classic brand of aftermarket wheels could speak for themselves. We paired the wheels with high-end vehicles over minimal backgrounds. The type treatment uses various weights of Interstate stacked in various ways to create striking headlines. We worked with photographer RJ Muna to capture a modified 1969 Ford Mustang Mach1 and a 1970 Icon Ford Bronco.
TYPE BUILD
WEB BANNER ADS
Credits:
Client:
American Racing Wheels
Agency:
Factory Design Labs
Design Director / Art Director:
Gregory Ryan
Photographer:
R.J. Muna
Copywriter:
Ryker Fitch
Digital Art Director:
Zach Morin
