The Heart Pharmacy
Long Live Life
The Heart Pharmacy's idea is to stand by people's side in all phases of life, in both the ups and downs, in both sickness and health, in good times and in bad – making the great adventure of life as enjoyable as possible until an even greater one do us apart.
In order to get an analogue and personal feeling in this ad we built a 5x5 m roller coaster model for the shooting. The actors were then filmed separately and fitted onto the model by means of green screen and motion control technology.
Director: Anders Forsman
Agency: Åkestam & Holst
Post Production: Swiss
Cinematography: Jo Eken Torp
Set Design: Anders Hellström
Costume Design: Ellinor Eklund
Music: Detektivbyrån