Back in the golden age of the denim ads.
In 2014, Lee, the legendary denim brand, celebrated its 125 years of existence.
We developed an advertising campaign celebrating the product and its attribute/benefit, whenever it was about the style, the fit, the comfort or the crafted quality, as pillars of the legendary brand throug out the years.
The ads were displayed all along the year, monthly spreaded, in outdoor, point of sales and digital.
The purpose of this campaign was to storytelling the brand through its commitment, the product, in a direct way, with no bull shit and make the visuals iconic.
In 2014, Lee, the legendary denim brand, celebrated its 125 years of existence.
We developed an advertising campaign celebrating the product and its attribute/benefit, whenever it was about the style, the fit, the comfort or the crafted quality, as pillars of the legendary brand throug out the years.
The ads were displayed all along the year, monthly spreaded, in outdoor, point of sales and digital.
The purpose of this campaign was to storytelling the brand through its commitment, the product, in a direct way, with no bull shit and make the visuals iconic.
Creative Director: John Israel
Creative: Nam Simonis
Copywriting: John Israel, Nam Simonis
Photographer: John Israel
Photographer Assistant: Robin Emilien
Photographer: John Israel
Photographer Assistant: Robin Emilien
Art direction: Nam Simonis
Styling: Risa Knight
Hair & Make-up: Robert Moulton
Production: Satisfaction / Ariane de Siron
Producer: Stuart Hart
Casting Director: Ariane de Siron
Project director: Samantha Hendlisz
Graphic designer: Thierry Tonnes
Retouching: Jyl Leblon, Thierry Tonnes
Styling: Risa Knight
Hair & Make-up: Robert Moulton
Production: Satisfaction / Ariane de Siron
Producer: Stuart Hart
Casting Director: Ariane de Siron
Project director: Samantha Hendlisz
Graphic designer: Thierry Tonnes
Retouching: Jyl Leblon, Thierry Tonnes
