We were asked to put Cointreau back in the core of the cocktails & in the heart of the audience... An orange flavoured triple sec liquor, used in many well-known cocktails by bartenders, considered as a premium taste enhancer but in distress by the consumer and a larger audience, suffering of an 'oldie/gran ma's kitchen' at home perception.
Our idea was to show cocktails-recipe as a dance: where dancers are ingredients that mix together, and choreography a recipe that turns into magic with Cointreau.
This global campaign (US, EU, ASIA) launched in spring 2018, was shooted in Los Angeles, Beverly Hills, Paramount Studio, West Hollywood with fabulous talents and internationally acclaimed choreographer to illustrate more of 10 cocktails recipe into dance!
The campaign platform is declined into a long version film, digital movies, prints, digital assets and new brand platform around cocktails recipe and the art of the mix.
Teaser
Capsule 15 sec.
Making of
BTS générale
Agency: Satisfaction
Creatives: John Israel, NAm Simonis
Client: Fanny Chtromberg, Alice Hoffman, Jean-Denis Voin
Director / Creative director: John Israel
Dop: Isiah Donte Lee
Photographer / Art Director / Creative: NAm Simonis
Photographer assistant: Robin Emilien
Choreographer: Tracy Philips
Choreographer assistant: Denna Thomsen
Styling: Emily de Groot
Music credit: “Can’t hold us” by Macklemore & Ryan Lewis feat. Ray Dalton
Talents: Bash Johnson, Terra Jo, Stacey Kenealy, Cami, Jade, Kid David, Kayslee Collins, Batani, Oscar Wilson, Noah Valinsky
Liquid Stylist and Cocktail advisor: Emily Arseneau
Editor: Julien Diels
Online editing: Gert Van Berckelaer
3D: Grid FX
Liquid shot Dop: Sacha Wiernik
Director: John Israel & NAm Simonis
Packshot photographer: Jean-François De Witte
Packshot retouching: Jonathan Steelandt
Food stylist: Eveline Boone
Print retouching: Thierry Tonnes
Graphic design: William Togni
Production: Satisfaction
Producer: Andreas Hassle
Local production: Fish Face
Project director: Samantha Hendlisz
Account: Marie Doyen
