'Shyp is the easiest way to ship anything. Forget packaging and waiting in lines.Shyp picks up your items, packs, and sends them anywhere in the world using the lowest cost, most reliable option.' 

 

However, their current logo could improve by featuring iconography that causes a viewer to make immediate associations with words such as deliver, shipment, parcel ormailing. A 15-hour deadline was set to improve their branding identity in which a new logo was created to highlight Shyp as a delivery service. Although blue is the most popular color used in branding, it was most appropriate for Shyp because blue represents being trustworthy, dependable, secure and responsible; all words that reflect the core of Shyp's business model. 

 

For more on this project please read my blog post here.