ADPR 447: Strategic and Creative Concepting
Assignment: as individuals, develop a digital campaign for our choice of either milk or IKEA as a client. I chose what I believe was the more difficult of the two: milk. The guidelines were we needed to identify a problem and have at least 3 digital executions. My presentation was one of the top creative paths taken in my class and received overwhelmingly positive feedback. We were only given one week to come up with the entire campaign and presentation.