Hudl asked me to break away from the brand and design a t-shirt for new hires that would get them excited about orientation. After a lot of debate and discussion, I decided to develop one of our core values "We're A Family" into a few different designs. We felt that this value was the most important when starting a new chapter in your life and Hudl is unique in that it really does feel like a family from the moment you walk in for orientation. I was able to put some of my handlettering skills to use here to capture something unique, hand-made, personal, and sentimental but also had fun using some iconography and demonstrating the two sides of Hudl: the creative and the technical.