Technoelectric Brand Identity
Technoelectric is a company that provides automation solutions for electrical and refrigeration fields.
I was contacted in order to redefine the corporate brand, covering all branding aspects such as Brand Platform (positioning, personality, identity) and Brand Communication Strategy.
In the first stage of the project we performed a brand audit in order to clarify the internal and external perception of the brand. Here are some examples of graphic representation for the results of quality and quantity research we performed:
Various logos were developed and then dismissed during exploration stage. Here are few of them, based on concept themes like 'controled energy', 'mountain peak & initials', 'complexity of control & monitoring':
The type treatment alteration is to reinforce the individual, strong, and established character of the logotype:
Final approved versions of the new corporate logo:
Brand identity manual:
Outdoor and indoor signage:
Car fleet design:
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