Chimera Brand Identity
Chimera Brand Identity
 
Chimera is a concept pub located in the old city area of Bucharest. The main theme of the brand is based on an architectural concept: all interior design and furniture is built sideways (or designed to appear that way), even with a small leisure place (a chair, a table and a lamp) on the right wall, above the entrance. Hence the identity is conceived to induce a dreamy state of mind, uncertainty and curiosity, using optical illusions and impossible structures.
 
 
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Concept and logo exploration:
 
 
 
Final version of the logo:
 
 
 
Logo implementation:
 
 
 
Collaterals (menu):
 
 
 
Posters:
 
Chimera Brand Identity
9
140
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Published:

Chimera Brand Identity

Brand identity for a concept pub
9
140
0
Published:

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