Inspiration: The iconic Sector 17 shopping plaza [a cultural hub for street plays, art and festivals] was the inspiration behind the identity system. It represents the values of design/architecture [created by Le Corbusier] which have fascinated people from around the world.
Going vector and sharpening the illustration.
Final identity.
Flying without getting on the plane: As part of the festival brand experience, tickets were designed on the GO Air boarding pass and at the venue gate we replicated the airport check-in.
Poster design.
After-movie.
The Team
Nipun Cheema — Creative Director, Music
Ambar Mehrotra — Operations Director
Aditya Sharma — Head of Public Relations
Paul Syng — Experiential & Brand Design
Czetan Monga — Documentation, Photography & Video
Stuti Dewan — Art Director
Harkirat Brara, H Degree — Digital Design
Shamsheer Bali, H Degree — Developer
Ranbeer Sidhu — Audio Engineer
Vimal & Rohit — Logistics, Artists Management
Jaspreet Singh — Stage & Sound Engineer
Parth Julka — Drum Tech
Utsav Dahiya — Piano Tech
Sonal Grover — Hospitality
Sukriti Rai — Hospitality
Stephen Van Der Merwe — Hospitality
