the aigo theory
the dotted “i” needed an alies to partner it’s cause, to amplify it’s meaning and to simplify it’s story- to become a mouthpiece for all communication. the theory draws its roots from the school motto, which is an extension of the vision and promise of kimberley to its students and parents. the aigo man became the face with a purpose to inspire young minds and connect ideas.
the school houses were also coined and developed to inspire young minds as well as build a cult-like following.
branding the campus.
taking inspiration from the town kimberley in south africa, we created a unique voice for the school campus which embodied the aigo spirit.
online property (website)
Design Director: Harkirat Brara
Brand Strategy & Naming: Paul Syng
Education Consultant: Manu Lulla
Development: Ashu Rishi