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    About

    we were asked to prepare a pitch presentation, like all the other agencies with this brief: we are creating an international boarding school on 2… Read More
    we were asked to prepare a pitch presentation, like all the other agencies with this brief: we are creating an international boarding school on 20 acres of land with the name “kimberley”. we created a typographic mark by playing with the letter “i” which symbolised individuality and intelligence. yellow added a sense of fun and creativity whereas a contrasting darker shade of blue delivered class, trust and tradition, making the equation complete. Read Less
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the aigo theory
the dotted “i” needed an alies to partner it’s cause, to amplify it’s meaning and to simplify it’s story- to become a mouthpiece for all communication. the theory draws its roots from the school motto, which is an extension of the vision and promise of kimberley to its students and parents. the aigo man became the face with a purpose to inspire young minds and connect ideas.
the stationary.
brochure.
promotional material.
stall design.
the school houses were also coined and developed to inspire young minds as well as build a cult-like following.
branding the campus.
 
taking inspiration from the town kimberley in south africa, we created a unique voice for the school campus which embodied the aigo spirit.
online property (website)
Design Director: Harkirat Brara
Brand Strategy & Naming: Paul Syng
Education Consultant: Manu Lulla
Development: Ashu Rishi