The growing popularity of social networking and the trend of sharing images over various platforms have made the sale of digital SLRs even more challenging. The surging smartphone penetration is another factor that has considerably impacted the demand for this category of cameras. Canon has always developed outstanding Digital EOS SLRs and the communications is very much product-centric showcasing new features based on a key insight that resonates with the target audience as showcased by the commercials below. Media: YouTube (and Cable TV)
Digital EOS. Follow Your Curiosity
Digital EOS. Made For You. Made For Your World
Digital EOS. Fascinate The World
Digital EOS. A New Perspective
