The Esplanade is a world class stage for the performing arts. An icon of inspiration. The crown jewel that makes Singapore the International Arts City in Asia. The web revamp of the Esplanade makes the site more user friendly as well as connecting emotionally with consumers by igniting their arts journey. The campaign line, “Embrace A New Perspective” comes from the insight that every performance at the Esplanade offers a sense of discovery. (Freelance creative director for new business pitch win)
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