The following presents graphic elements from Tria manual guide, main assignment of a graphic design course I took at the UTC in 2013. We were asked to invent a brand and then create its whole style guide. As by the time I was also working on an interesting student project for the industry, I choose to creater the brand behind that.
This project consisted of designing and prototyping a three-wheel pneumatic motor vehicle. That's why I came up with the idea of Tria, a three-wheel motorcycle company that would stand out from the others by focusing on different new technologies that could replace the common engine. By going to a Tria dealer, one would only have to chose between pneumatic motor and compressed air bottle (white Tria), hydrogen combustion engine (blue Tria), and usual internal-combustion engine but made to be fueled with algal oil (green Tria).
The different elements shown here come from the final graphic manual rendering, which goes more into details and features quite a lot of extra information about colors, typography, dimensions, logotype use, etc. But I think those are more difficult to display here. But if you are interested in taking a look at the original final graphic manual .pdf file, just message me and I'll be happy to send it to you.
Graphic manual cover.
Samples of the logotype variations design.
Business card design and concept.
Letter template design.
Envelopes template design.
Packaging and pattern designs.
Website home page design.
Other exemples.
